Unlike Ordinary Toothpaste, Colgate Total Gum Protection Toothpaste Fights Bacteria on Teeth, Tongue, Cheeks & Gums For Whole Mouth Health. Colgate Total Toothpaste has a breakthrough formula that fights bacteria on teeth, tongue, cheeks and gums for Whole Mouth Health. Colgate Total with stannous fluoride also offers more benefits than ever including sensitivity relief, improved enamel strength* and odor neutralization* (*based on in vitro studies). It Helps maintain healthy strong gums through antibacterial action **Adults and children 12 years of age and older: apply at least a 1-inch strip of product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years of age: consult a dentist.