gorgeous, luminous Super Blonde hair you've always wanted. Advanced super-lightening action delivers smooth, even blonding from root to tip and lightens natural or color-treated hair in one simple step. Super-rich creme protects and conditions as it lightens, and the specially formulated conditioning shampoo deeply hydrates, keeping hair soft and manageable.Brand StoryBy L'Oreal ParisFrom the ManufacturerHaving trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert.If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L?Oreal Customer Care representatives.Phone: 1-888-768-2914Monday-Friday, 9:00 AM-5:30PM ET