Paint on. Show off. Clairol Color Crave rose gold Demi-permanent hair color lets you flaunt your fearless with bright colors and bold results that gradually fades through 15+ washes. The lighter your hair, the longer your wear. Blonde or brunette? All 11 craveable shades, including Rose Gold, are visible on any hair type, so your look isn?t limited by your locks. With 2 weeks of play and no color fade surprises, you?re free to rock the hottest color trends with confidence. Combine with Clairol bleach kit for your most vibrant rose gold Demi-permanent hair color results.